This is the Manifesto of McCann Skopje. We believe in integrity. In what we do and how we do it: with courage and creativeness. Truth well told is our motto.


We believe in what we do. And how we do it: with courage and creativeness.


We have numerous communication abilities with which we challenge today’s realities. Today’s consumer, product, market, client.


Truth Well Told is our credo.


That’s our passion. Our duty.


Welcome to McCann Skopje,

where you’ll feel energy led by reason, and inspired by passion.

The agency McCann Skopje, founded in 1997, is one of the founders of the Macedonian advertising industry. It is part of I&F McCann Grupa. Limitless creativity combined with unconventional execution through diverse communication channels is our expertise, for which McCann Skopje has been awarded by almost all relevant international advertising festivals, among which the most prestigious one: The Golden Lion at the Cannes Advertising Festival.


I&F McCann Grupa

I&F McCann Grupa, founded in 1997 by Srdjan Saper, is one of the leading marketing communications systems in southern and northern Europe which connects more than 600  talented professionals operating in twelve countries – Serbia, Albania, Bosnia & Herzegovina, Macedonia, Montenegro, Croatia, Slovenia, Bulgaria, Norway, Sweden, Finland and Denmark. McCann Skopje is part of McCann worldwide. With operations in over 100+ countries, McCann has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.


 I&F McCann Grupa is the marketing communications partner for the leading domestic, regional and international  brands. We help our Clients build winning brands by offering them a full spectrum of marketing services: strategy, creative, media, public relations, publishing, programming, digital, brand design, promotion & events and retail solutions.


Agencies operating within the I&F McCann Grupa have received more than 800 international and local awards as a recognition for their work and superior performance in the field of communications in the Balkan region, including a Gold Lion (2009) and a Bronze Lion (2011), the most prestigious awards in the communications industry.


About the founder

In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of I&F McCann Grupa, the communication system which successfully operates in 12 countries of southern and northern Europe. With his several decades of experience he contributed to numerous campaigns for domestic and regional brands. Srdjan is also well-known as a member of the “VIS Idoli” band. He currently lectures on postgraduate studies at the Faculty of Dramatic Arts. Srdjan is a member of the Serbian Managers Association, the International Advertising Association, the American Chamber of Commerce and the Serbian-British Business Club.