Coca-Cola football euphoria
More than 1.500 boys and girls from different parts of Macedonia lived the Coca-Cola football euphoria last month. Football courts all over Macedonia were painted in red by the Coca-Cola Cup t-shirts of the players playing and enjoying good football and good entertainment of the third Coca-Cola football Cup. The finals were played at the Rabotnicki stadium in front of a large public, faithful fans ,300 medals for all participantswere delivered.
The traditional project of Coca-Cola and Pivara Skopje inspires and motivates young people and educates them that sport activities are essential part of a healthy life full of energy.
This year as well, McCann Skopje was responsible for the branding, design, organization of the final event, promotions with thousands of Coca-Cola and Coca-Cola Zero cans, design and production of flyers and posters, media relations including media coverage during the matches organization of press conference, guests in TV shows, web and print articles, coverage of the finals in the main sport news of the most relevant TV stations., more than 30 media articles in total.